A rubber mask bearing his likeness with “idiot” written underneath was offered for $1.29. The character’s first appearance in the comic book was on the cover of MAD #21 (March 1955), in a tiny image as part of a mock advertisement. In November 1954, Neuman made his MAD debut on the front cover of Ballantine’s The Mad Reader, a paperback collection of reprints from the first two years of the magazine. “It was a face that didn’t have a care in the world, except mischief,” recalled Kurtzman. Distinguished by jug ears, a missing front tooth, and one eye lower than the other, Harvey Kurtzman first spotted the image on a postcard pinned to the office bulletin board of Ballantine Books editor Bernard Shir-Cliff. ![]() Information on the MAD magazine web site and an extensive article on Wikipedia details the character’s first appearances in MAD and his possible origins, noting that since his debut in MAD, Neuman’s likeness has appeared on the cover of all but a handful of the magazine’s issues. Neuman’s first appearance on MAD Magazine (Issue 21), the third face from viewer’s left of the six faces.
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